About Our Director

DIRECTOR
Dr Padmini Ram is the Founding Director of Urban Ethnographers, a leading academic research and consultancy firm based in Bangalore. Dr. Ram’s professional journey is defined by her commitment to bridging the gap between rigorous academic research and practical solutions that drive social impact. Under her leadership, Urban Ethnographers has become a trusted partner for social enterprises, NGOs, and governmental organisations, offering strategic insights that empower communities and drive sustainable development.
Dr. Ram has extensive experience working on public policy at grassroots and international levels. Her diverse experience includes roles with grassroots NGOs in India and international organizations such as DANIDA, CARE-India, the United Nations Department of Economic and Social Affairs in New York, and the American Red Cross (Greater New York Chapter). She has undertaken advisory roles in sectoral research, monitoring and evaluation (M&E), impact assessments, teaching-learning practices, pedagogy, and grant writing. Padmini has worked on various aspects of public policy, including education, the informal economy, affordable housing, disaster response management, maternal and infant health, education through sports, ICT for development, watershed management, and healthcare (HIV-AIDS projects). Trained as an anthropologist, she is particularly interested in qualitative research methods.
She has also been a distinguished academic. With a PhD from the University of Cambridge, she has taught students and professionals at universities in India and the UK. Serving as a senior faculty member at Christ University, Bengaluru, she spearheaded the CLARE project, a unique industry-academia collaboration with LabourNet, focusing on the informal economy.
She is a TEDx speaker, having delivered an impactful talk titled “Informal or Illegal? Voices from the Fringe!” Her research is widely published in international SCOPUS-indexed journals, and she is the author of The Affordable Housing Market in India, published by Routledge. As a thought leader and journal reviewer for leading publications, her work explores the informal economy through the lenses of economic sociology, political economy, and public policy.
Driven by a passion for creating meaningful change, Dr. Ram continues to innovate at the intersection of research, policy, and entrepreneurship, making Urban Ethnographers a beacon of impact in the social sector.
TEDx TALK
As a TED speaker, she delivered a talk on the informal economy titled “Informal or Illegal? Voices from the Fringe!”
This book examines the housing crisis in India and underlines the need for formal affordable housing markets. India is home to the world’s largest population of slum dwellers. The book examines actual causes of the problem, and the financial and political issues which underlie it. The volume:
- Analyses multiple perspectives on affordable housing from the points of view of slum dwellers, builders, facilitators, bureaucrats, and politicians
- Presents a fresh overview of the housing sector in India based on the conditions of slum dwellers in a typical, medium-sized, fast-growing city – Raipur, in the state of Chhattisgarh
- Puts forward radical conclusions, practical solutions, and policy recommendations for a formal affordable housing market in India
Book Chapters
- Ram, P. (with Soni, M.) (July 2021). Beautypreneurs in India: Agency, training and determinants of success. A Handbook on the future of work and entrepreneurship for the underserved. United Kingdom. Centre for Business & Retail Management Research.
- Ram, P. (2017). The Cyclical Interaction of Institutional Constraints to Formal Affordable Housing Market in Raipur, India, In S. Pellissery, B. Davy, & H. M. Jacobs (Eds.), Land Policies in India: Promises, Practices and Challenges. Springer Publication
- Ram, P. (with Sailesh, P.) (2022). Enablers of Successful Fiscal Decentralisation: A Case Study of Three Gram Panchayats in Kerala. Economic & Political Weekly, 57(41), 17-34.
https://www.epw.in/journal/2022/41/commentary/enablers-successful-fiscal-decentralisation.html - Ram, P. (Balaji, K. V., & Choolayil, A. C.) (2023). The Gender Conundrum in Classical Dance. In: The Palgrave Handbook of Global Social Problems. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-68127-2_375-1
SCOPUS/UGC Indexed/International Refereed Articles
- Ram, P. (with Soni, M.) (2020). Suffering in Silence: Information Asymmetry and Status Quo Bias in Menstrual Hygiene Market. Economic & Political Weekly, 55(43), 31.
- Ram, P. (with Durani, S.) (2020). Dispelling the diversity myth: Analysis of the Publishing Industry in India. Journal of Media and Communication. Department of Media and Communication School of Communication Central University of Tamil Nadu, 4 (2), 1-24.
- Ram, P. (with Soni, M.) (2020). Freelancers Of The Street Economy: Exploring Informal Partnerships For Waste Management In India. Aweshkar. Volume 28, Issue 1, Pages 50-62, https://www.welingkar.org/sites/default/files/pdf/we-research-aweshkar-research-journal/Aweshkar March
- Ram (with Kumar & Zafar) (2019), Developing Reflective Practitioners: Incorporating Faculty Research into Management Education Curriculum, Aweshkar. Volume 26, Issue 1, Pages 68-79.
- Ram, P. & Needham, B. (2018) The Hope Value of a Free Home and the Dilemma of the Urban Poor, Economic and Political Weekly
- Ram, P. & Needham, B. (2017) Changing Ability to Pay for Housing into Effective Demand: Evidence of Institutional Constraints from the Slums in India, Cities, The International Journal of Urban Policy and Planning, Elsevier publications, Volume 62, February 2017, Pages 71–77, DoI: http://www.sciencedirect.com/science/article/pii/S0264275116303882
- Ram, P. & Needham, B. (2016) Why Is Public Policy for Affordable Housing in India Changing So Slowly: Explaining Institutional Inertia, Environment and Urbanisation, Asia, Special Issue “Towards HABITAT III: Housing and Sustainable Urban Development”, Volume 7, Issue 2, Pages 177-195
- Ram, P. & Needham, B. (2016) The provision of affordable housing in India: Are commercial developers interested?, Habitat International, Volume 55, July 2016, Pages 100-108, ISSN 0197-3975, http://dx.doi.org/10.1016/j.habitatint.2016.03.002.
- Ram, P. (with Sachanandani, N.,) (2023). Persistence of Informal Social Networks in Indian Textile Market: A Case Study of Surat. Journal of Enterprising Culture, 1-27. https://doi.org/10.1142/S0218495823500097
- Ram, P. (Balaji, K. V., & Choolayil, A. C.) (2023). Bharatanatyam and Art activism in the Networked Digital Space. South Asia Research, 02627280231190789. https://doi.org/10.1177/02627280231190789
Other Articles, Book Reviews and Conference Papers
- Ram, P. (with Joshi, J) (2022) Identifying challenges in service provisioning of digital public goods: Case Study of BangaloreOne, ISEC Golden Jubilee Seminar on ‘Governance and Development in Karnataka’, 26-27 April, 2022
- Ram, P. TEDxGIPE Informal or Illegal? Voices from the Fringe! As part of the Intertwined conference theme. https://www.ted.com/talks/dr_padmini_ram_informal_or_illegal_voices_from_the_fringe/up next
- Ram, P. (with Goyal, T.) (2020). Informal Enterprise for Establishing Deviant Ideology. Ushus Journal of Management, 19(2), 21-29.
- Ram (with Santhosh) (2019, August 17). How Has Municipal Red-Tape Led to Waste Being Mismanaged in Bengaluru? Economic and Political Weekly Engage.
- Ram (with Santhosh) (2019), Muddled Organizational Identity in Solid Waste Management A Case Study of a Self-Help Group in Bengaluru, Sustainable Development and Social Justice
- Ram (with Santhosh) (2018), Why is my waste still here? The case of Solid Waste management in Bengaluru, Smart Laws for Smart Cities: Agenda for Reform, Consolidation and Codification.
- Ram, P. (Feb 2013) Book Review – Whose Sustainability Counts’ BASIX’s Long March from Microfinance to Livelihoods by Malcolm Harper, Lalitha Iyer, and Jane Rosser, Enterprise Development and Microfinance, Volume 23, Number 2, Online ISSN: 1755-1986
- Ram, P. (December 2012) Market Solutions for Affordable Housing: An Attempt to Correct the Inequality Skew, Urban Panorama, ISSN: 0975-8534, The Regional Centers for Urban and Environmental Studies (RCUES), India.
- Ram, P. (October 2011) Using New Institutional Economics Approach to Understand the Affordable Housing Market in Chhattisgarh, The India Economy Review – Great Indian Dream, Indian Institute of Planning and Management, India.
- Ram, P. (2011) Evidence Based Policy Making and the Need for Contextualized Identification of Constraints and Incentives, Market Square – The Cambridge Business & Society Interdisciplinary Research Group, Cambridge, United Kingdom, 25th May.
- Ram, P. (2008) The Role of Civil Society in Promoting Sustainable Development and the New International Aid Architecture, UN ECOSOC NGO Forum, New York, 4th April.
- Ram, P. (August 2007) Towards a Model for Sustainable Community-based Development. Sports Education Empowerment Programme – A Case Study, African Sun Times, New York.
- Ram, P. (2006) Sports as a Means to Support Local Economic Development and Job Creation, High Level Segment of the UN ECOSOC, Geneva, Switzerland, 3-5 July.